Audience Profile
Female 50%
Male 50%
Age 16 – 20
Ethnicity Black/Mixed race
Style of dress Indie/Trendy
Interest Sports/Fashion
Dress brands Superdry/Levis/Ugg/Vans /Topshop/Topman/Riverisland
Hobbies Shopping/Football/Dancing
Spare time Facebook/Tv
Technology Blackberry/Iphone/Macbook/Laptop
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